Storefront Checkout

## **Progress** Since last week the tech platform features have progressed a bit. There have been a few setbacks with problematic infrastructure in Vercel and routing between the two apps (legacy and the new one). But: we're now serving production traffic for some aux paths. These paths are all served from the new app: /sitemap.txt 🎉 /robots.txt 🎉 /llms.txt 🎉 /favicon.png 🎉 The in-progress work is about analytics, tracking, GTM etc. When that's in place we can start serving some actual UI from the new app. The policy pages (terms & conditions, privacy policy, cancellation policy) are all built in the new app and just waiting to be released. In the design space there are no major news. The design is in place in Figma and @sari will explore various edge cases as and when needed. The design is ready enough for technical implementation to start. ## **Next steps** The next pieces of work to be done are analytics and tracking as mentioned as well as releasing actual UI in production and verifying the whole thing. Then it's on to implementing the checkout flow. ## **Timeline** We previously commited to a delivery at the end of March. Since that will hit the beginning of the easter break we'll hold off on any actual launches until after easter (early April). We'll release the new flow as an Amplitude A/B experiment to 1) roll out to a smaller percentage than 100% at first and 2) measure the impact of the new flow during roll out. This will help us catch any conversion killers and prove to customers that the changes are good (at least not bad).